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What is B-SHARE?
B-SHARE is a platform that connects people who enjoy reading books.
The app gives people the opportunity to exchange books among themselves and helps them by connecting them to people with the same taste.
The Problem
There is no digital platform that allows people to exchange books and helps them find the books they are looking for, at no cost.
B-SHARE allows people to do this by using smart algorithms that know how to offer the user the books that will suit him. The app is based on geographical location so the user doesn't have to go far to get his book.
How B-SHARE Works?
The app locates the users closest to you and loads your feed with their suggestions for books they want to replace.
In return you can offer your book and make an exchange.
Target Audience
1. Hebrew-speaking Israelis
2. foreign people living in Israel who don’t speak Hebrew
Research
I conducted qualitative and quantitative studies among this 2 main groups:
1. Hebrew speakers
Only 79% read books in Hebrew (the rest in English)
91% Rely on recommendations when choosing a book
75% read only printed books
65% buy books in a store, and only 12% use a library
70% would exchange a book with a stranger who has the same taste in books
2. Foreigners
85% would exchange a book with a stranger who has the same taste in books
85% buy books in a store, and only 1% use a library
70% read only printed books
65% Rely on recommendations when choosing a book
85% read books in English even though it is not necessarily their native language
Conclusions
- Most of the respondents (in both studies) read in Hebrew or English, so there is no need for additional languages.
- A lot of people choose a book by recommendation,
so they are very important and relevant.
- Quite a few people thought they were swapping the book, finishing reading it - and swapping it back. There will be an indication of the type of replacement of the book.
Persona
Shira Avraham
Bio
Age 30
Tel Aviv
Single
Personality
Adventurer
Friendly
Time rich
Creative
Her story
Shira loves to read books in her spare time but does not have much money to purchase so many new books. She usually waits for sales at the bookstores.
Goals
Read more
Find books easily
Save money
Get credible recommendations
Pain points
Lack of time
Disappointment with bad recommendations
Disappointment from searching for specific books on other platforms
Large financial expenses
User Flow
New book offer
Receiving offers
Select 1 offer
Sign in
Create a profile
Home page
Book selection
Replacement offer
Chat
Schedule the exchange
Done!
it’s a deal :)
Style Guide
Typography
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Houschka Pro Light I Medium I Demibold
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Colors
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Illustrations
UI Screens
Log In Screens
Main Screens
Secondary Screens
Products
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